Alexa Chung 02.08Alexa ChungThere’s a storm in a mascara stick brewing around the likes of Kate Moss, Alexa Chung and new Bond girl Gemma Arterton.

What’s the goss?

Well, Sky Showbiz has some exclusive titbits surrounding it all.

The Daily Mirror has alleged that the likes of Alexa and Gemma are on a shortlist of names to replace Kate as the face of Rimmel London.

But a statement from Rimmel’s vice president of global marketing, Emmanuelle Bonte, says otherwise.

Emmanuelle states: "Kate Moss remains the face of Rimmel London and will continue to appear in campaigns for the brand for the forseeable future.

"Rimmel London has no plans to replace Kate and her partnership wtih the brand will continue. 

"We are very happy with the collaboration with Kate and she remains a very relevant icon for Rimmel London advertising."

However, a source told Sky Showbiz: "Alexa has been for castings, but no decision has been made yet."

We’re still awaiting word from Gemma Arterton’s camp.

Tres confusing, isn’t it?