Bookies are offering odds of 20/1 on John McCririck being offered a Diet Coke ad campaign, after he sulked for days in the House because bosses wouldn't give him any of his favourite fizz.
In a run of special Big Brother bets, Sky Bet are also offering 12/1 that 'Big Mac' will get a deal with McDonalds following his apparent success in the show.
He has had more column inches than any other celebrity this week.
Jeremy Edwards and the Happy Monday's Bez are joint favourites to win at 5/2, whilst slobby John is red-hot favourite to get the boot.
John's wife Jenny - nickname Booby - has pleaded with bosses of the Channel 4 contest to get her husband off the show.
"You need to get John out now or I'll go up to the house and drag him out myself," she said - although he appeared to cheer up after Germaine Greer's shock departure.
After Jackie Stallone's surprise entry to the big brother house she has been introduced into the betting at 33/1 to win Big Brother and 16/1 to be the top female.
You could also place a 50/1 bet on Jeremy becoming the next James Bond or a 16/1 bet on Kenzie having a solo No.1 this year, Caprice having a top five song or Lisa l'Anson getting a regular Radio 1 slot.
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