Sacha Baron Cohen as BoratSacha Baron Cohen as BoratNot everyone sees the funny side to Sacha Baron Cohen's Borat character.

And one man in particular really doesn't find him amusing.

So much so, that he punched Sacha in the face.

The comedian approached the stranger in New York and told him:

"I like your clothings. Are nice! Please may I buying? I want have sex with it."

But the man failed to get the joke and instead launched an attack on Sacha.

He had to be rescued by fellow Brit Hugh Laurie, who was heading to a bar with Sacha after the two had appeared on Saturday Night Live together.

Studio bosses behind the Borat film have now supposedly asked Sacha not to go out in public dressed as the spoof Kazakhstan reporter.