It was all meant to be about Michael Jackson at the World Music Awards in London.
But when certain ladies arrived on the red carpet, it suddenly became all about acres of flesh on show.
It's never a surprise when Jordan turns up with her bosoms on display...
And her poor pups were struggling for space inside her white flounce of a dress.
But even she was overshadowed by newly wed Michelle Heaton, who decided to flash another sort of cleavage...
Her bottom one.
With several inches of arse crack available for all to see, it seems marriage hasn't mellowed the Liberty X star - or her dress sense.
Go to the gallery above to see how the likes of Paris Hilton, Victoria Silvstedt and Natalie Imbruglia decided to dress.
Oh, and see the alternative cleavage in all its glory.
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