Peaches and Pixie Geldof rushed to bag front line seats.
While queen of cool Kate Moss was said to have graced a pew next to Topshop king Philip Green.
Yup, it can be none other than the launch of Topshop's 2008 spring/ summer Unique collection in Bloomsbury Square.
The event got London Fashion Week off to a swimming start.
Its eclectic mix of frocks and cossies getting everyone in the mood for summer.
No matter it's another nine months away, there's no such thing as too early in the world of celebrity fashion.
You need to keep your hand in if you want to stay with the game - advice that sisters Peaches and Pixie Geldof took to heart at the show.
Take a peep at their front row frolicking in our picture gallery, where you can also snatch a sneak preview of Topshop's new collection.
Don't say we don't treat you.
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