Keira KnightleyKeira KnightleyShe may once have been concerned that fans would get bored of seeing her in the buff...

But that hasn't stopped the new face of Chanel stripping off for their latest ad campaign.

Posing in nothing but a carefully placed bowler hat and strategically draped white shirt, Keira Knightley looks every inch the glamour puss.

It's certainly a far cry from her Bend It Like Beckham days.

And the British actress should be rather pleased with herself after landing one of the most sought-after ad jobs, replacing Kate Moss as the face of the French fashion house.

The adverts, which launch in September, see a very sophisticated and elegant Keira give Chanel's past stars, Nicole Kidman, Catherine Deneuve and Vanessa Paradis, a run for their money.

A Chanel spokesman said: "We think Keira is perfect because she is always incredibly alluring and seductive.

"She would not have looked out of place in the '40s or '50s, and that's why she was chosen - to show a timeless chic that will never fade."

Have a peep at Keira's new campaign in our gallery.