Col's Time Is Up

Coleen McLoughlin Seems it's the end of the fashion road for Coleen McLoughlin and a certain partnership.

She's no longer going to be the face of George at Asda clothing range.

And, reports are saying the person to step into her shoes may be Carla Bruni, French president Nicolas Sarkozy's wife.

Coleen's spokesperson told the Daily Mail: "The contract came to a natural end. Asda are changing their campaign to go after thirtysomethings, which is plainly not Coleen's demographic."

He also told the paper: "She is currently in talks with a number of other high street brands."

We're glad to hear it.

Col signed with Asda in 2006, and the brand director of George, Fiona Lambert, told the Daily Mail: "Coleen has been a fantastic ambassador for us and we can't thank her enough.

"She has worn George clothing to star-studded events, always looked gorgeous and helped us at every opportunity. But it's time to change the emphasis a little. We want to show that our core fashions are for everyone.

"Customers want us to concentrate on better designs and better quality but still maintain great value prices."

Guess it's au revoir to Col and George, but we bet it won't be long before we see Col strutting her stuff in other big-name threads.