Jade GoodyJade GoodyIt's not the first time Splitsville whisperings have reached our ears.

But now it seems Jade Goody's relationship with Jack Tweed has well and truly hit the dust.

That's what insiders are claiming, anyhow...

Yup, according to the D-list chatterati, Jade dumped her 20-year-old boyfriend Jack in a tearful telephone conversation of late, telling him: "This time it's for good."

"Jade is devastated, and she's been in floods of tears. But now she realises she's got to be strong and move on with her life," a friend of Jade's told the Sunday Mirror.

"No one thing has caused this."

Jade has dated Jack on and off for two-and-a-half years, after meeting while clubbing together.Jade Goody drops Jack Tweed at courtJack Tweed and Jade

Last time Sky Showbiz checked, Jade Goody was all loved-up with her fella, telling us eagerly about what a natural romantic he was.

"Every day's Valentine's day with Jack," she enthused.

But sadly it's not to be - or so the ever-whirring rumour mill would suggest.

We are awaiting comment from Jade's peeps to find out the truth.