Liz Hurley at her swimwear launchLiz HurleyThe ever-hungry paparazzi converged on top people's store Harrods to see Liz Hurley launch her new bikini range.

But when it came to the crunch, Liz decided not to show off any flesh herself. Spoilsport!

Instead she wore her trusty old favourite - fitted white trousers - along with a pink top from her beachwear collection.

Hurley, who hits 40 next month, said: "I feel faint with excitement. This is the first time I have ever produced anything entirely by myself."

Surrounded by four models, she added: "I was in the warehouse last night until 2am.

"It's particularly exciting to see the fruits of my labour, hanging and pressed.

"It's a very new venture for me. During last summer I had the idea of having the beachwear line."

Liz, who has been modelling her new bikinis in photoshoots in recent weeks, said the range had been made in Italy and the beading came from India.

"My boyfriend is half Indian and he's been helping me supervise that part of it," said the mother of one, who has been dating tycoon Arun Nayer for two years.