Thanks to her great-grandfather, Conrad, Paris Hilton is an heir to the Hilton Hotel fortune.
And, recently, her sister Nicky used some of what she's learnt about the family business to set up her own chain of hotels.
Not to be outdone, Paris is now ready to start her own brand of hotels.
Isn't she busy enough with her pop career and TV work, travelling here, travelling there, not to mention all the parties?
Seems not. Paris wants to get the new enterprise going with a snazzy development in Las Vegas.
She said: "It's going to be lots of fun. My hotels will be like (London hotel) the Sanderson - a bit more extravagant, but cool.
"The first one will be in Las Vegas. I love poker and blackjack. And I always win - I've played it since I was 12, when I won $15,000."
Her sister Nicky revealed her plans for the Nicky O South Beach project in Miami, which will feature a special penthouse suite designed by Roberto Cavalli.
They're bound to give each other a discount.
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