Aisleyne Horgan-Wallace has made us do a double-take.
The reality star has normally shown herself to be the opposite of conservative when dressing.
But has she had a change of heart?
This frock is covering up far too much flesh - and we have to admit Ash seems as surprised as us.
We'll have to wait to see if this high-necked shocker is a one off - in the meantime let's check out the slashed tops, the knicker-flashing skirts and boob-escaping frocks that we're used to seeing Aisleyne wear...
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