Chantelle HoughtonChantelle HoughtonChantelle Houghton never fails to amaze us.

Just when we think the publicity machine might tire of chewing on her fame-hungry tactics...

She goes and throws another shocker to make us all go: whaaaat?

Not content with her big-busted blonde Jordan/Jodie Marsh clone image (scary, we know), Chan has reinvented her look all over again - and this time she's a dead ringer for Paris Hilton.

Sporting an abundance of bling and adopting the polished smirk for which the socialite is famed, Chantelle puts her best "That's Hot" doppelganger skills to the fore for the shoot, which comes with the announcement that she has now signed to Can Associates Limited.

Laughable though it may seem, Paris isn't actually a bad match for Chan when you scratch beneath the surface.

They're both blondes with an apparently endless and voracious appetite for the limelight and have lively yet complicated love lives... Hilton, Houghton, what's the difference?

See the lookalikes together, accompanied by a full pic of Chan's new image, in our gallery below.