Chantelle Houghton has made a slur on the culture of Wag-dom.
In an unprecedented verbal assault, she said life's not all about expensive shoes.
And that - shocker - Jimmy Choos aren't the key to happiness (Carrie Bradshaw, close your ears).
Chan's bombshell revelation comes just weeks after she ended things with her footballer ex, Jermain Defoe.
In a tell-all interview, the heartbroken 25-year-old said most wannabe Wags chase after the England ace for his money.
"Those girls will drop their knickers for anything - they'd be round Jermain's house within an hour," the 25-year-old noted, in a wry observation to the News Of World.
However, despite Jermain spending £10,000 on her for Christmas - "he bought me Louboutins, a really nice diamond necklace and an amazing designer dress," - the relly telly star insists that's not why she was with him:
"I wanted to make a massive point that I was with him because I liked him, not because I wanted new shoes."
Alas, her genuine intentions were in vain, as Chan said she had to end things with the 26-year-old, after she found pictures of another woman on his phone.
"I got really upset and packed my bags," she said. "One of the last things I said to him was, 'Hopefully one day you'll realise I was just with you for you. I wasn't after you for anything else.' " 
And Chan has a stark warning for other Wags in her situation: "Most of these Wags used to have nothing and now have their expensive bags, tans and outfits. But those things don't mean a thing when your boyfriend's cheating on you.
One day they'll wake up as a 40-year-old and think, 'I've got a whole house of Louboutins and Jimmy Choos but I'm not happy.'"
Jeepers. Who knew the buxom blonde was capable of such eye-opening philosophical insight?
But it's not all doom and gloom for the former Big Bro star, who takes away happy memories of her short-lived relationship with Jerry boy.
"Jermain's very confident in bed and, with his body, I suppose he's got every right to be really," she said.
"It was a satisfying sexual relationship. I look back on it with fond memories, put it that way."
Aww. One for the grandkids...
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