Jason TrawickHe's a cheery-looking chap with a cheeky glint in his eye.

Could this be the man who's dating Britney Spears?

Rumour has it that the fella in question, Jason Trawick, is getting up close and personal with the star.

As Britney's agent, Jason is already close to the mum-of-two, accompanying her on international trips and the like.

Now insiders say the agent-client relationship has been taken to another, less platonic level.

"They are totally and definitely dating," one source reportedly told People. "Her (Britney's) dad loves him. He's the best thing that happened to her."

"They're very sweet together. He makes Britney really happy, and he's great with the boys.Britney Spears "

This isn't the first time Jason's been romantically linked to Britney.

There was talk of a relationship as early as May last year, when Brit took Jason as her date to a Hollywood party - according to onlookers, the two spent the whole night giggling and flirting together.

However, since then, Jason's been pictured out with another woman on his arm, dumping a big fat question mark over the whole Brit thang...

Brit's people have no comment on this story, but we say watch this space.