We expected fireworks in the House, but things are taking a sinister turn.
Media watchdog Ofcom has received around 2,000 complaints about alleged racism in CBB.
Some viewers believe Shilpa Shetty's being picked on by fellow housemates Jade Goody, Danielle Lloyd and Jo O'Meara because she's Indian.
Newspapers have reported that Jade's been dropped by an anti-bullying charity she's supported for two years because of her behaviour on the show.
Act Against Bullying said her treatment of Indian beauty Shilpa was "unforgivable".
Founder Louise Burfitt-Dons told The Sun: "She has supported us, yet she has proven vulnerable to letting out the aggressive instincts we all have."
Jade's mother, Jackiey, repeatedly referred to Shilpa as "the Indian" while she was on the show and made a fuss about pronouncing her name correctly.
More than 1,500 people have also put their names on an online petition that says: "Stop Shilpa Shetty being the victim of racism in the Celebrity Big Brother House."
Jade, Danielle and Jo have appeared to gang up on Shilpa in recent days.
When Shilpa tried to console Danielle after Carole Malone's eviction on Friday night, the girls were unimpressed.
"She makes me feel sick. She makes my skin crawl," said Jade, with Danielle adding: "She's a dog."
Shilpa has ended up in floods of tears on more than one occasion.
She made a roast chicken for the group - only for Jo to refuse it, saying: "I don't trust that chicken. I want to eat it but I'm scared," Jo complained, claiming it was undercooked and too spicy."
The tension has become so bad that ex-Steps star Ian claimed: "It's turning into that film - Lord Of The Flies."
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