Jade GoodyJade GoodyYes, that is Jade Goody under those locks.

Those long and v v blonde tresses.

Ms Goody was spied sporting her new 'do, which reportedly had her sitting in the hairdresser's chair for seven hours.

Phew. That's a whole lotta hair-extending hours.

Guess she's now joined the "blondes have more fun" brigade.

Because blonde she is. In fact, you could say her 'do is blonder than blonde - platinum, perhaps. Or even, whisper it, bordering on grey?

Go and see her hair in all its glory, and a host of other stars whose locks have got friendly with a bleach bottle - possibly a little too friendly - in our gallery...